Lazada

Lazada Group, a leading online shopping platform, has been serving customers across six Southeast Asian countries since its inception in 2012. With the support of Alibaba, Lazada aspires to cater to 300 million customers by 2030. Offering a fast, convenient, and secure shopping experience, Lazada features an extensive range of products, including electronics, baby items, toys, and much more.

At LazMall, you can explore a vast collection of genuine and premium products. With LazGlobal, the newest addition, you can now purchase from overseas vendors. The prices quoted on the platform already include customs fees and import duties, eliminating any hidden charges.

A Step-by-Step Guide to Shopping on Lazada

Choose Your Desired Product

Begin by clicking on the product of your choice. Dive into the Product Descriptions and Specifications to gather comprehensive information. Make use of the product photos to evaluate the item's appearance. Once you've made an informed decision, add the product to your cart.

Pro tip: It's crucial to compare prices, shipping costs, and read customer reviews, especially when multiple sellers offer the same product. Feel free to communicate with the seller by asking questions, even if English is your preferred language. They are typically responsive and eager to assist.

Register an Account

During the registration process, ensure that your shipping address is accurate. While an actual address is required, it doesn't have to be your personal address. You can use a neighbor's, landlord's, friend's, or workplace address. Since Lazada always contacts you before delivery, provide the phone number of a Vietnamese speaker who can accept the delivery or provide instructions. When entering your address, remember to input your province first, followed by the corresponding district and ward from the drop-down list.

Proceed to Checkout

Review your shopping cart to ensure all the details are correct. Verify the product quantity and carefully examine the shipping cost. Occasionally, there might be errors in the displayed shipping fees, so remain vigilant.

Select Your Preferred Payment Method

Choose from various payment options available. If you don't have a Vietnamese bank account, you can use an international credit card. Alternatively, you can opt for Cash on Delivery (COD) and pay upon delivery. Selecting COD can save you the hassle of dealing with refunds in case the seller cancels the order. Additionally, Lazada's customer service is reliable. When you encounter any issues and contact them, they will promptly assist you, even if you communicate in English.

Place Your Order

Confirm the Order summary and Delivery information before proceeding. Once you're satisfied, click "Place Order" to finalize your purchase. Congratulations, you're done!

Sit Back and Relax While Awaiting Your Shipment

Now that you've completed your order, sit back and relax while anticipating the arrival of your eagerly awaited products. Soon enough, your Lazada package will be on its way to you.

Unlock Your Potential as a Seller on Lazada

As one of Vietnam's pioneer e-commerce platforms since 2012, Lazada enjoys the trust of many customers, particularly through LazMall. LazMall offers genuine brand products, providing a trusted platform for sellers. In light of Shopee's recent implementation of sales fees, many Shopee sellers have started diversifying their sales channels by opting to sell on Lazada.

Understanding the Fee Structure on Lazada

Currently, Lazada doesn't charge sellers a fee to join the platform. However, Lazada collects commission discounts on sales orders and offers shipping prices for orders. To participate in Mega Sale programs on Lazada, sellers are required to reduce product prices without being subsidized by the platform.

Do You Need a Business License to Sell on Lazada?

Selling on Lazada is open to individuals, business households, and companies. The registration requirements vary depending on your seller category. Here's a breakdown:

• Individuals: Individuals are allowed to sell fashion products on Lazada. Selling branded products available in the market is not permitted. For registration, you only need to provide your ID card and bank account details.

• Business Households: Business households must submit their business license and tax code information.

• Companies: Only Lazada-registered stores using the appropriate form can become genuine stores and avail of the FBL (Fulfillment by Lazada) service. The registration process for selling household products on Lazada requires the company's operating license.

Selecting the Right Products for Lazada

If you're an individual seller, Lazada restricts you to selling fashion items exclusively. However, business households and enterprises enjoy greater flexibility in expanding their product line, depending on their registration license. Lazada accommodates a wide range of tangible products, including fashion, cosmetics, electronics, appliances, children's gifts, and groceries.

Taxation Policies for Lazada Sellers

According to the latest regulations stated in Circular 40 by the Ministry of Finance, effective from August 1, 2021, business individuals earning an annual income of over 100 million VND are required to pay value-added tax and personal income tax. The applicable tax rate is 1.5% on the turnover, comprising a 1% value-added tax and a 0.5% personal income tax. The circular also specifies that individuals selling goods on Vietnamese e-commerce platforms will be subject to tax deductions based on their revenue, including receipts via shipping units, cash on delivery, and payment intermediaries.

If your annual income from selling goods on Lazada exceeds 100 million VND, Lazada may introduce a tax declaration policy for its sellers in the near future.

Fulfillment and Order Processing on Lazada

Lazada expects sellers to ensure that their goods are "ready to ship" within 24 hours of order creation. If your warehouse is in close proximity and can meet the preparation time frame, you can pursue the order business. However, selling on Lazada becomes more efficient when you have readily available products that can be promptly packaged without any delays.

Registering as a Lazmall Seller on Lazada

If you represent a business and aim to register as a Lazmall seller on Lazada, you must either be the brand owner or an authorized distributor directly associated with the brand. For existing Lazada sellers seeking Lazmall registration, the following conditions must be met:

• You must be a brand owner or an authorized distributor of a brand in Vietnam.

• You should have a minimum sales record of six months on Lazada.

• Your shop must have a minimum of 30 orders per month.

• Additionally, Lazada expects Lazmall-registered shops to meet specific

  performance metrics, including:

• Seller rating exceeding 70%.

• Cancellation rate (due to seller error) below 2%.

• On-time delivery rate above 90%.

• Chat (IM) response rate higher than 85%.

• Return rate less than 1%.

Once your shop fulfills the aforementioned requirements, new shops can fill out the Lazmall registration form here. Existing shops can submit their application to become a Lazmall seller directly through the Lazada Seller Center interface by following these steps:

Step 1: Access "My Account" and click on "Profile."

Step 2: Navigate to the "Brand" section to find the registration page.

Step 3: Complete the registration page and attach relevant documents, such as brand information, store logo, Banner Template, Trademark Certificate (for brand owners), or letter of authorization (for distributors).

Click "Submit" and patiently await a response from Lazada.

Upon submitting your application, Lazada will provide email feedback regarding the status of your registration.

Lazada has transformed the way we shop online, offering unparalleled convenience and an extensive range of products. By following our step-by-step guide, you can navigate through the Lazada platform seamlessly.